Bubblii is a concept brand for an energy drink inspired by kawaii hyperpop aesthetics and pastel, candy-colored palettes. The identity centers on a glossy, bubble-like 3D logotype designed to be playful, bold, and instantly eye-catching. I created a series of can mockups that highlight multiple flavors, each with vibrant textures and design-forward elements that make the visuals pop. To expand the brand, I designed a homepage UI that translates the same energy into a digital space, ensuring cohesion across packaging and web for a fresh, modern presence.