Howdy Burger is a fast-casual restaurant brand inspired by American Western heritage and classic diner culture. The identity uses bold, vintage-inspired elements, including a badge-style logo, stars, and horseshoes, creating a recognizable, cohesive look across touchpoints. The color palette features warm earth tones drawn from Southwestern landscapes, evoking a rustic, approachable atmosphere. Deliverables included the logo, brand guidelines, menu mockups, website homepage UI, and Instagram marketing assets, all designed to provide a consistent, immersive brand experience that celebrates the spirit of the American West.