The Museum of Graffiti Miami rebrand is a contemporary identity system inspired by the energy and culture of street art. The visual language pairs bold black-and-white graffiti photography with a vibrant neon green logo and typography, creating a striking contrast that emphasizes graffiti’s impact on industrial spaces. The brand includes interactive elements, such as a “paint here” feature, encouraging public participation in a safe, creative environment. Deliverables included the logo, brand guidelines, website UI, marketing assets, and the MOG truck concept, providing a flexible, immersive system that celebrates graffiti culture while expanding the museum’s presence at events and in public spaces.